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Making Green Normal: Natural Product Marketing in Mainstream Media
presented by Beth Bell
President of Green Product Placement
About Beth Bell
Beth had a “light bulb moment” following a live chat on the inspirational “TED” website with documentarian Morgan Spurlock. After spending many years in the Set Dressing and Decorating departments on such feature films as The Replacements, Runaway Bride, Twelve Monkeys, Washington Square, Pecker, Contact and For Richer or Poorer, Beth was very familiar with the use of product placement to dress and prop feature films. But how great would it be to use that opportunity to help promote businesses with a green, social enterprising and/or local entrepreneurial agenda?
Beth was inspired with the prospect of being able to use this very powerful and engaging marketing platform to promote products in line with her own personal purchasing ethics and the ethics of a very large, and growing, group of savvy consumers whilst at the same time making it easier for film makers, production designers, set decorators and prop people to find geographically correct, socially conscious, and green products for use in their films.
Drawing for her experience in business management‐as a Freelance Consultant and as managing director for GreenBoxFilms, along with her experience in the national and international experiential marketing realm as a manager for Becker Group(for such clients as Westfield Group, Macerich,EmaarProperties, TLC, Radio Shack, Curtis Publishingand many others), Beth thought to combine the sum of her experience in film and television production, business management and experiential marketing to launch, along with her team, Green Product Placement
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