Sampling at Portland  Better Living Home and Garden Show

 

"Marketing is no longer about the stuff that you make, but about the stories you tell."      -Seth Godin

 

Portland Better Living Home and Garden Show sampling

Become an Exhibitor 

Why The Better LivingShow? 

The Better Living Show will increase your sales and allows you to build relationships face-to-face with an audience you are not currently reaching.

Green product research* has repeatedly revealed a disparity between what mainstream consumers say they intend to do and what they actually do when it comes shopping sustainably. At the Better Living Show we are changing the attendees’ perceptions of the value of green products and inspiring them to take action in whatever portion of their life they feel comfortable doing. We are not here to beat them over the head to change their attitudes but rather we want to work on normalizing green.  Essentially we’re not here to preach to the choir, we are building a bigger choir with more consumers for your products.

Here's what our audience of over 18,000 looks like. Median age was 48 with an average income of $80,000 (see more info below). Many exhibitors shared with us that customers at the show mentioned they do not attend other shows in town.

In order to grow the sustainable practices of consumers, (and increase demand for your green products/services), we all must reach out to the mainstream audience. Portland's Better Living Home and Garden Show delivers a mainstream audience that's hungry for more:  more products, more services, more resources to lead a more sustainable life.

Check out the demographics below to see how qualified these buyers are.

$925 per 10x10     CURRENT FLOOR PLAN                     

          Portland Better Living Home and Garden Show Apply Now

Attendees:  Demographic Information

Scientific Survey by Research13

 

Gender                                                               

Male 39%
Female 61%

Age                                                                     

Under 25 1%
25-34 15%
35-44 20%
45-54 29%
55-64 27%
65 and over 8%

Income                                                               

$100k or more 24.2%
$80,000 - 99,999 14.5%
$60,000 - 79,999 23.8%
$40,000 - 59,999 21.2%
$20,000 - 39,999 10.4%
Less than $20k 5.9%

Education                                                         

Masters/Post Graduate 28%
College Degree 40%
Some College 25%
High School 4%
Less than High School 2%

Attendee Satisfaction                                      

Very Likely or Definitely Will Encourage Others to Attend

the Next Show

   84%

 

Purchasing Activity                                          

Purchased Items at the Show or Plan to Purchase Items Seen at Show within 90 Days

   75.4%

 

How Attendees Got to Show                          

Bike .7%
Walk 1.7%
Other 9%
Carpool 21.1%
Bus/MAX/Tri-Met 27.2%
Auto 51.3%

Home County of Respondant                       

Multnomah 48%
Washington 14%
Clackamas 13%
Clark 12%
Other 14%

 

Who Should Exhibit at the Better Living Show?

Anyone with a green sustainable product, service or message. This show is simply the most cost effective way to reach a targeted audience. Compare our booth cost to any other media or compare the amount of traffic you get in your store over three days to our audience and you will be convinced this an excellent opportunity.    

 

If you want to...

  • Experience a year's worth of prospective business in just 3 days.
  • Increase your sales and reach customers you have never reached before
  • Influence the habits of local residents
  • Highlight your committment to sustainability

...then we are the show for you!

Portland Better Living Home and Garden Show Apply Now

 

How are you spending your marketing dollars? Do they deliver 20,000 people to you in just 3 days?

See how consumer shows deliver

the most measurable return on your advertising dollar.

 

All exhibitors in Portland's Better Living Home and Garden Show must, at a minimum, meet the qualifications outlined in our Criteria for Exhibitors. This is one sustainable festival you won't want to miss.  Find everything green in Oregon and beyond.

 

What Our Exhibitors Say

The Better Living Show is well organized, well promoted, and very well attended. I have done several Green Festivals, and while those are good events, this one was better in many ways...the Better Living Show has more hands-on displays, the set-up is better for speakers and the gardens and kids sections were more impressive.

Brad Nahill, Director & Co-Founder, SEE Turtles

What a GREAT show! Excellent and extensive upfront marketing ensured a tremendous turnout. The socio/economic demographic of the crowd was perfect for our Energy Saving Structural Insulated Panels. I was proud to walk up and down the aisles and peruse all the other products offered at the show. It was thrilling to see how warmly the public is embracing the "Green" Concept. But what else would you expect? Portland is the best place on earth! 

Laura Johnson, Panel Source, inc.

The best 3-day show ever! I've never seen so many people (public) come to a show. They came to find out information, exchange ideas and to actively find business who believe in earth friendly sustainable practices. It was exciting to see so many people willing to make "a step forward" in earth friendly practices.

Terry & Nancy Gibson, Waterstones Garden Accents

Excellent staff support, effective show advertising and all around professional handling of the Better Living Show made this an excellent experience for us. We had the highest sales ever at a trade show. Thank you! 

Lynn Hanrahan, Mirador Community Store


The Better Living Show was incredibly organized and well executed. We had a great time connecting with customers and business partners. We look forward to the next show! 

Jenn Adams, Chinook Book EcoMetro.com

 

The City of Portland appreciated the opportunity to participate in the first annual Better Living Show and to highlight the many ways the City and its residents are advancing sustainability in their everyday lives. With Energy Trust of Oregon as the presenting sponsor and by making the Show free for attendees, the Show is helping to spread the sustainability message to new audiences throughout the region. 

JoEllen Carothers, City of Portland Bureau of Planning & Sustainability

 

 

eco haus at Portland Better Living Home and Garden Show

energy trust of oregon at Portland Better Living Home and Garden Show

buying plants at Portland Better Living Home and Garden Show

producer of Portland's Better Living Home and Garden Show

Portland Expo Center

 

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